Book a call Technology for clubs and players
Pure Shot Tech builds the systems behind a better racket sports business and a better game: marketing, automation, line calling, paddle rentals, Puck and end-to-end club consulting.
The Pure Shot ecosystem
Technology for the business behind the courts and the people on them. Explore each vertical, from growing club revenue and reducing repetitive work to building a richer player experience.
One ecosystem, viewed from two sides: who it serves and where it creates value. Consulting connects the strategy across both.
Revenue · Operator tools
Marketing engine Club consulting Acquisition, session fill, player analytics and market intelligence.Revenue · Player-facing products
In/out line calling Premium paddle rental locker Puck & player app Vision and rentals serve players through clubs. Puck is the direct-to-player offering.Time & cost savings · Operator tools
Club automation Club consulting Practical workflows, staff coordination and club display operations.The benefit of better operations
When the club spends less time on repetitive work, its team has more time for players. Our cost-saving work starts with the operator.Explore each vertical
Six connected verticals, each with a clear role. Choose one to see what it includes, who it serves and how it fits.
Acquisition, Fill Our Session, player analytics and retention in one growth vertical. Understand who plays, what they spend and which sessions need attention.
DUPR ratings & skill distribution
Spend by player & DUPR band
Attendance & Fill Our Session
Reduce repetitive work behind the scenes, from scheduling and session coordination to routine follow-up and managing content on club screens.
In/out line calling and review sit at the center of Pure Shot Vision, with replays, player tracking and game insights in development for the on-court experience.
A premium paddle rental locker gives clubs a dedicated way to offer better equipment for a session and build a rental offering around the player experience.
A paddle sensor and companion app in development to help players review paddle-motion data, compare sessions and follow their progress over time.
An operator’s perspective across the whole club: strategy, marketing, SEO and AEO, Meta ads, Google Ads, programming, operations and technology.
Our products are at different stages of development. Explore each page for scope and availability, or contact us about your club. Dashboard visuals are illustrative.
How we work
You do not need to replace every system at once. We identify the highest-leverage gap, build around the tools your club already uses, and expand only when the results justify it.
Map the player journey, current tools and biggest points of friction.
Launch the focused solution most likely to move growth or efficiency.
Measure real behavior, refine the experience and surface useful signals.
Connect the next layer when it creates clear value for your club.
What changes
Make it easier for nearby players to find the right program and book it.
See who is engaging, who is fading and where the next opportunity lives.
Let automation handle routine coordination while your team handles people.
Add technology that makes play clearer, richer and easier to share.
Operator-built
Pure Shot is shaped by the realities of operating a pickleball club: packed schedules, messy data, constant player questions and the pressure to keep growing. Velto is our real-world proving ground—where ideas are tested against actual club operations before they become solutions for other operators.
Meet Pure ShotCommon questions
No. Start with the priority that matters most, then add other offerings when they make sense for your club. Consulting can help define that plan.
That is the goal. We start by understanding your existing stack and design around it where practical. Integration options depend on the tools and data access your club already has.
Our work spans the marketing engine, automation, in/out line calling, paddle rental lockers, Puck and club consulting. Growth and Court Signal sit within the marketing vertical; Pure Shot TV sits within automation. Product pages explain development status and what to discuss with us.
We work across club strategy, marketing, SEO and AEO, Meta ads, Google Ads, programming, operations and technology. Explore end-to-end club consulting.
Yes. Pure Shot Puck is our paddle sensor and companion app in development, building on the Pure Shot Track work. Explore Puck and the player app.
No. The right fit depends more on the problem and ambition than court count. We scope the first engagement around a clear outcome your club can support.
We learn how your club currently attracts, serves and retains players, then identify the most useful place to begin. You will leave with a clearer view of the opportunity—even if we are not the right fit.
Ready when you are
From marketing and operations to what happens on court, tell us where you want to grow. We’ll help you find a practical place to start.
Talk about your club